Background
Bread Craft is a wholesale and retail artisan bakery. Opened late
summer 2006, we specialize in European style hard-crusted bread, made from natural ingredients with no added preservatives. The majority of our
breads are sourdough, which acts as a natural leavener and preservative. Starting out with a concentration on bread we expanded into pastries and then moved from out original location to downtown Roanoke and opened a Parisian style cafe.
What is an Artisan Bakery
The word “artisan” has become increasingly popular in the culinary
world and is seldom used correctly. The term artisan should conjure images of a craftsman at work. Our bread is not mass-produced by machines in a factory; it is all made at our bakery with special attention given to the delicacy of the dough. From beginning to end the dough
is at the hands of the baker. It is by his knowledge and experience
that the finished product is that of a beautiful loaf. He alone will know
when the dough is mixed, when it is ready to be shaped, if it has
proofed long enough, how long it will bake for. There is no machine or exact science for determining these things and many factors effect
the dough: room temperature, water temperature, humidity, the moisture content of the flour and hydration of the dough just to name a few.
The baker takes all of this into consideration and demonstrates his craft
by producing bread how it was intended to be.
Our Products
We take special pride in making our products from scratch using all-natural ingredients. From our made fresh daily mozzarella and house-made wholegrain mustard to our croissants and specialty cakes, we use no preservatives, artificial ingredients, or hydrogenated fats. We don’t believe in taking short cuts at the expense of quality and the difference this makes is evident in our products.
Our Mission
It is our goal to introduce the Roanoke area to our style of baking. There
is a simple joy in eating a loaf of bread made fresh daily and not loaded down with preservatives to make it last for weeks as it travels from
one part of the country to another. Our bread is fresh and local.
The hard crust provides satisfaction of eating something substantial.
And the soft yet firm crumb contrasts the mouth-feel of the crust.
The flavors invade your taste buds as the aroma adds to the experience.
Our bread is available at the following retail locations:
